The results indicate two important differences in the way in which Mexican-American and Anglo wives perceive ilies when the purchase of major durables is involved. In the initial phase of the analysis, three univariate F-tests compared the mean number of husband dominant, wife dominant and joint purchasing ilies. As Table II indicates, two of these differences were statistically significant (p < .05).
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Hypothesis H2 was, hence, denied
In the first instance, new suggest number of husband principal tough product pick erican class compared to new Anglo class, for this reason guaranteeing H1. That it, of course, implies the fresh impression regarding better men dominance inside the Mexican-Western group in the event the purchase of durables are worried. Table II also reveals an indicate amount of Mexican-American shared behavior significantly smaller compared to compared to the brand new Anglo category, therefore proving a lot fewer shared ilies. This verifies theory H3. There can be, but not, no mathematically factor in the level of wife prominent erican and you may Anglo organizations.
When it comes to the latter, the two levels corresponded to help you a career from the very least 20 occasions a good month, or out of work
Due to the fact that earnings and you can a position position are often pertaining to race, and therefore one another can be presumably connect with relatives decision-making, about three independent around three-way ANOVAs had been did, that for each of your own around three situated steps. If you find yourself income is actually a beneficial five level ordinal level, race and you will a job reputation got merely several account. Tables III and you may IV establish the 2 analyses in which significant consequences was in fact located.
Suspicions that the subcultural differences in family purchasing behavior observed in the initial analysis were simply a statistical artifact attributabLe to employment status and/or disparate income levels, were not borne out by this additional analysis. The results of the three separate three-way ANOVAs were entirely consistent with the initial findings. Just as before, the main effect or race was statistically lp < .05)>
The latest findings for the investigation revealed a couple of big differences in the latest way that Mexican-Western and you will Anglo spouses understand family relations decision making positions in the event that purchase of significant durables are involved.
Basic, the brand new conclusions demonstrably suggest a stronger pattern regarding partner popularity inside Mexican-Western family members compared to Anglo group. This type of conclusions including advise that Mexican-Western family practice significantly less combined ilies, at least when major durables are concerned. In both cases, such mix cultural distinctions appear to be genuine and never simply the product from different earnings profile or variations in a position status. It has to also be noted the amount of spouse dominating erican and you may Anglo homes is most low. Not just performs this establish why H2 was not verified, but it addittionally shows that partner dominating behavior into the ProДЌitajte cjelovito izvjeЕЎД‡e big durables are only uncommon both in countries. The top difference between the two societies would be the fact alot more Anglo spouses have reached equivalence within the decision-making, not too he’s supplanted the husbands given that number 1 choice originator.
The fresh findings seem to strongly recommend numerous potentially beneficial ramifications getting advertisers. Although our very own results demonstrate that Hispanic husbands become more dominant for the decision making than just Anglo husbands, advertisers is to avoid believing throughout the stereotype of one’s autocratic Hispanic husband. For Anglo and North american country-American group, joint decision-making try new principal means. Although not, an emphasis from inside the backup hence stresses issues that be a little more important to 1 mate compared to other you will vary for advertising lined up on some other social communities. Like, advertisements targeting Hispanics you will lay qualities and therefore guys competition as important on title or prior to in the copy than just chose ranked very of the people. Such as for example strategies could help make ads aiimed at Hispanics way more culturally associated, and thus better.
美人になりたい運営事務局
