This study makes buddygays coupons use of a giant-size decimal studies to reveal structural activities from internet sites memes, concentrating on dos forces one bind them with her: brand new quiddities of each meme family together with universal features of the fresh new larger memetic areas. Using stuff and you can system investigation off 1013 meme era (also films, photos, and you will text message), we speak about memes’ prevalent quiddity designs and you will generic has actually, plus the ways that it connect with each other. The findings reveal that (a) higher cohesiveness out of meme group was of the a heightened uniqueness of the common qualities; and (b) the fresh new concreteness regarding meme quiddities are regarding the cohesiveness and you can uniqueness. I talk about the implications of them findings into the understanding of internet memes and you will participatory society.
Internet sites memes, items of electronic posts that pass on in the net in almost any iterations, has actually has just started scholarly interest round the several sphere (Bennett & Segerberg, 2012 ; Milner, 2012 ; Shifman, 2013 ). Many knowledge need a great qualitative way of exploring the cultural concept of memes, regarding pursuing the blog post i apply large-size decimal analysis so you can let you know certain statutes and regularities underpinning this evidently disorderly sphere. Memes are a part of the fresh boring “online eating plan” of numerous Internet users, casually appearing into the visits to programs including Youtube, Fb, and you can Reddit. Yet the memetic dynamic is from the being superficial. They require disparate pages worldwide to perform in performance, starting and you will distributing content inside the several distinctions collectively divergent programs, while keeping its attraction and you can popular properties.
目次
Group and you will Communities out of Websites Memes: The partnership Between Cohesiveness, Individuality, and you can Quiddity Concreteness
Which paper is aimed at shedding white about precisely how Internet sites memes are nevertheless tied up along with her even with its dynamic and playful contexts regarding articulation. Within its earliest area i set the back ground for our expedition from the highlighting the strain involving the features of personal meme circumstances, meme families, additionally the whole memetic circle. I define websites memes while the groups of digital textual gadgets written and you will distributed by of a lot participants, which can be bound together with her by a couple pushes: (a) a discussed quiddity that’s certain every single friends, constituting its only 1 substance; and you can (b) even more general properties from setting, posts, and stance one mark towards events of your “meme culture.” Strengthening about conceptual improvement, we present in the next area this new aims at the rear of this study: to incorporate a synopsis and you can analysis of common quiddities and you will generic options that come with internet sites memes also to research the brand new connectivity between him or her. Particularly, you want to see the connection involving the cohesiveness out of meme household (i.age., the latest extent that times resemble both), the fresh new uniqueness of your general features underpinning him or her, as well as the concreteness of the quiddities joining her or him. To handle this type of goals, i employed content investigation towards a wide attempt of meme hours, up coming extra analytical and you may circle studies. From the finishing part, i mention exactly how our very own research, according to the theoretical difference in quiddities and you can general attributes, sheds white into the dualities out of “networked selves” constituting contemporary electronic cultures.
Meme Parents and you may Binding Quiddities
The expression meme try coined from the Richard Dawkins regarding the Selfish Gene ( 1976 ) to explain brief systems away from society you to definitely give out-of person to person because of the copying otherwise simulation. Based on this very first conceptualization, memes tends to be abstract details, texts otherwise techniques. Memetic diffusion lies in a variety of repetition and you will version: While the ability to replicate memes in various contexts try standard to their triumph, re-creation must be versatile sufficient to adjust to altering factors. This state off flux results in a tendency to explain memes just retrospectively, when they possess propagated. Thus, for example, the original four notes out of Beethoven’s 5th Symphony was in fact defined as a good meme simply when they moved to numerous components of the business and you can had been included into the several social artifacts spanning commercials, kid’s coding, and you can clips (Blackmore, 1999 ).
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